The story behind GRIPSENSE:
Every day we become more and more dependent on the tablet PC. From home to workspace, from schools to outdoors, tablets are becoming an integral part of daily life. The most iconic and ubiquitous tablet of them all is the iPad. It is aesthetically beautiful, remarkably portable, and extremely powerful. However, like anything in life, it has its weaknesses. Due to the large glass that covers its screen, it is very fragile and uncomfortable to hold for extended periods of time.
There are many cases out there that try to resolve these issues: some offer protection at the expense of utility and style, while others offer some extra comfort and nothing more, none really do everything. So when choosing a case for their iPad most people must sacrifice something somewhere or just choose no case at all. Every avid iPad user has faced this dilemma, so did Michael Burridge, an award winning industrial designer who has a tendency to think outside of the box and find solutions to problems.
After many hours of reading, doing research, and typing emails, his hands were getting tired and cramped. He carefully examined his palms holding the iPad and said to himself: "What does this need? —What is missing between my palms and the iPad?" So he immediately jumped on his computer and started doing what he does best, designing to resolve problems of every day life.
Michael designed an ingeniously simple gripping contour that bridged the space between the iPad and the palms with a softer, more comfortable material than the hard metal and glass — a new, ergonomic interface that distributes the grip surface over a larger area. — A surface that feels comfortable and secure even with one hand.
The iPad is rather heavy and GRIPSENSE distributes the weight with more contact with your hands, thus giving you a balanced and natural way to hold it.
Michael's invention turned out to be much more than just a better way to hold the iPad. He realized that even with a great grip on the device, the unforeseen drops will happen no matter what, which in turn could crack the fragile glass of the iPad. That's when he began to alter the shape of GRIP|SENSE to cover the weakest spots of the expensive tablet, to protect it from all types of accidental impacts.
Once he finished perfecting the design, it was time to test and see if GRIP|SENSE lives up to the promise. We immediately began searching for the best material to do the job and a factory that would meet our high standards. We chose TPU (Thermoplastic Polyurethane) material for our final prototype and it proved itself in every kind of drop imaginable.
The patent-pending bumpers in unison with the flexible TPU material protected the iPad from drops on any side, at every angle, and onto the hardest surfaces — at heights of up to 5 feet. We obviously don't recommend you dropping your device with GRIP|SENSE on and can't financially guarantee any results, but by watching our Drop Test video below we hope that you'll be convinced to trust GRIP|SENSE in protecting your iPad.
To make sure that you don't feel that this test and its result are biased in any way, shape, or form, we will soon be posting a short clip of random people doing this in a public environment. If you live anywhere in Southern California (or willing to travel from afar) and would like to do your own video test, by all means get in touch with us and come by. We'll even let you use our own iPads for the test.
It's nice to know that you're protected from unpleasant surprises in life and this is where GRIP|SENSE case excels above others.
To make GRIP|SENSE a complete package, we decided that there should also be a Snap-On cover to protect the screen when not in use. So we asked Michael to design one that would be light weight and match the beautiful contour of the bumpers.
We decided to go with lightweight PC (Polycarbonate) material to fulfill our demand. The final prototype of the Snap-On Cover came out to look very clean, sturdy, and lightweight. It covers the screen perfectly, while at the same time leaves access to the power button, headphone and charge ports.
Together, the case and the cover, make an all around most practical, protective, and elegant case for the iPad.